Category: Marketing, Branding, Advertising
How are you connecting with customers? How do you deliver proposals? How much in-person contact do you make? Diane DiResta and Jim Blasingame discuss knowing what connecting tool or practice to use with customers so you don't spend too much time in the virtual world.
How are you managing your execution numbers? Ed Abel and Jim Blasingame talk about some of the non-financial elements of small business success that also require tracking, including marketing strategy and sales activity. This is the first in a series on this topic Jim is conducting with Ed.
Are you ready for the "C Suite" prime time? Nic Read talks with Jim Blasingame about how the marketplace has changed with more purchasing decisions being made higher up the organization chart, and how to get your sales staff better prepared to sell to these executives.
Are the doors of your business opened to the world of online customers? Stephen Pierce and Jim Blasingame talk about having a website that helps local customer as well as those around the world find you online.
Do you know what "green washing" means? Allison Diboll reports with Jim Blasingame that this term once meant you were a proponent of energy conservation. But now it has evolved to identify organizations that may talk about conservation, but their behavior doesn't match the marketing message.
Cinda Baxter joins Jim Blasingame to report on what the 3/50 Project is, how it's saving Main Street one small business at a time, what you can do to help, and the next phase of this grass roots phenomenon.
Going "green" is good for your small business, according to Alison Diboll, as she discusses with Jim Blasingame why the green movement is not only the right thing to do, but it's also good business. Jim also explains why you can be against climate change legislation and still be in favor of the green movement.
Is it time to reinvent yourself and your small business? Joyce Weiss joins Jim Blasingame to take us through the process of identifying when the old way isn't working, how to reinvent and re-brand, and what role the customer has in all of this.
A picture is STILL worth a thousand words, according to Dan Roam, as he joins Jim Blasingame to talk about solving problems and selling ideas by conveying your message with graphical images.
All small business owners need to become better writers, according to Jeff Zbar and Jim Blasingame, as they discuss why with things like local search, posting strategic words online is one of the new keys to success.
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