Even the tiniest small businesses must have an online presence, says Kirk Cheyfitz, as he and Jim Blasingame talk about the impact local search and building online customer communities will have on the ability to survive in the new market era we're entering.

How could being a small business actually be a big advantage? Eric Karjaluoto joins Jim Blasingame to discuss why small businesses actually have big advantages over large organizations, especially with regard to getting close to customers.

How do you prevent a public relations nightmare from happening to your business? Rich Galen and Jim Blasingame talk about some current PR scenarios, like the Tiger Woods issue, and offer suggestions and tips on how to behave when faced with a PR challenge.

Survival requires a commitment to marketing. Cliff Ennico and Jim Blasingame talk about the difficult but essential management commitment to a marketing strategy when the economy is not good.

When will the consumer come back in this recovery? Pam Danziger joins Jim Blasingame on Black Friday to discuss what's on the mind of the American consumer as we enter the holiday season.

How do you create a productive discount strategy to drive traffic without giving the store away? Ryan Torresan talks with Jim Blasingame about discounting strategies and tools to consider as you attempt to balance sales growth with profitability.

The key to sustaining customer relationships is connection. Neal Creighton and Jim Blasingame talk about how to use electronic tools to foster dialogue with customers resulting in a connection that can be more important than any marketing strategy.

Creating memorable "micro-script" brand messages. Bill Schley tells Jim Blasingame your brand message is not about what you say, but what people will repeat after you say it to them.

Can good business decisions be compatible with doing the right thing? Can doing the right thing for society also be good for business? Bruce Piasecki joins Jim Blasingame to discuss how companies should behave when today's world demands socially responsive products and services.

How important is having a website for your small business? Randy Almond says it's as important as having a phone., as he talks about establishing a web strategy with Jim Blasingame, including tips and best practices, and a special offer.