Reporting on the impact of digital marketing, Kiplinger's Joan Pryde joins Jim Blasingame to identify a number of ways that the digital age has changed, improved and sometimes upset the marketing world, and what this means for small businesses.

How has public relations changed in the digital age? Bob Dilenschneider joins Jim Blasingame to report on a number of public relations lessons we can learn, plus how small businesses have a PR advantage because of all the new digital tools and resources.

The Age of the Customer™ is good news for small business. This is the message Kirk Cheyfitz reports with Jim Blasingame, as they identify a number of examples of why small businesses have advantages over big businesses, especially when connecting with customers.

Expanding the concept of PR in your small business, Paula Lovell joins Jim Blasingame to suggest that you work with a peer business owner to do mystery shopping in each other's business as a way of improving PR with customers.

How do you build social media into your marketing strategy? Chuck Martin talks with Jim Blasingame about what was learned when real small business allowed social media practices to be incorporated in the everyday marketing activity of the business.

Are you innovating or are you becoming a commodity?Steve McKee joins Jim Blasingame to ask this question, and identifies why innovation is the key to 21st century success. He also points out that failing to be innovative moves your business in the direction of being a commodity and therefore, uncompetitive.

Jeffrey Dobkin joins Jim Blasingame to offer tips on how to get your product in front of the specific people who use what you sell by focusing on where they live, work and play.

What PR lessons can small businesses learn from the Toyota product recall fiasco? Ruth Sherman joins Jim Blasingame to offer several tips and best practices that you should apply when communicating with your customers, whether the news is good or bad.

How does a small business find relevance in The Age of the Customer™? Jim Blasingame identifies the markers of what he calls The Age of the Customer™, how this is changing the marketplace and what businesses have to do to compete in this new Age.

What does a small business that does both importing and exporting look like? Kesha Alexander talks to Jim Blasingame about the business of introducing the world to the wonders of the cocoa bean as a business plan. They also talk about the one-sidedness of Valentines Day. Okay, Jim talks about that.