Category: Marketing, Branding, Advertising
Pam Danziger joins Jim Blasingame to reveal that the driving force behind marketing strategy shifts is the quest for relevance first, value second and price last.
Pam Danziger joins Jim Blasingame to report on her research into how the emerging demographic changes by younger affluent buyers is impacting retail marketing strategies forever.
Tony Uphoff joins Jim Blasingame to reveal some of the steps and adjustments that have to be made to recover relevance with customers who now have new expectations almost every day.
Tony Uphoff joins Jim Blasingame to reveal how and why the industrial sector is just now coming up the curve to understand how they’re increasingly in jeopardy of being irrelevant.
Bill Schley joins Jim Blasingame to reveal that until you can really differentiate your brand from others in the mind of customers, you don’t have a brand that will deliver consistently.
Bill Schley joins Jim Blasingame to reveal the fact that there is nothing new about how to create and execute a brand and a brand message. It’s still about the human requirement of trust.
Kathy Perry joins Jim Blasingame to report on plans by YouTube to change the way they show subscriber counts, and the removal of direct messaging.
Kathy Perry joins Jim Blasingame to report on changes Facebook is making to its Messenger platform, plus new changes with the “Like” feature.
Bob Negen joins Jim Blasingame to reveal why engaging customers with the combination of soul and professionalism is the key to success in 21st century retail.
Bob Negen joins Jim Blasingame to reveal why you gotta have soul today to run a successful face-to-face retail operation, and he defines what that looks like.
Browse by category
3rd Ingredient® (453)
Banking, Investors, Capital (1523)
Business Planning (1146)
Communicating (1504)
Coronavirus (891)
Customer Care (1373)
Economy: Nation, Global (3834)
Entrepreneurship (3718)
Financial Planning (855)
Franchising, Licensing (272)
Government, Politics (6236)
Home-Based, Teleworking (555)
Immigration (163)
Innovation, Creativity (1463)
Intellectual Property (252)
Journalists (701)
Leadership, Ethics, Trust (5235)
Legal (943)
Management Fundamentals (5514)
Miscellaneous (220)
Negotiating (270)
Networking (631)
Publishing (205)
Sales, Sales Management (2127)
Start Up (904)
The Age of the Customer® (884)
Training, e-Learning (387)
Work-Life, Balance (2165)
