Category: Marketing, Branding, Advertising
William Ammerman joins Jim Blasingame to reveal the pace and evolution of A/I as it impacts your ability to remain relevant in the digital age, and why your relationship with technology also has to evolve.
William Ammerman joins Jim Blasingame to reveal how A/I and other digital leverage, especially voice search, must be part of your digital marketing strategy.
Kristin Zhivago joins Jim Blasingame to discuss how we go to market in the digital age with digital leverage that – left to its own devises -- challenges our ethical standards.
Robert Grede joins Jim Blasingame to reveal how to harvest more business from existing customers, plus introduce new and fresh offerings, and/or business acquisition.
Robert Grede joins Jim Blasingame to reveal that buying market share through discounting and advertising are two ways to achieve a greater market penetration, but use the discounting judiciously, and the latter in a targeted way.
Bob Prosen joins Jim Blasingame to discuss the current challenges of finding qualified employees, and to recommend specific questions to ask so when you do hire someone, you know it’s the right choice.
Ross Kimbarovsky joins Jim Blasingame to reveal the power of scarcity marketing, including the emotional desire to have something that is in short supply and exclusive.
Ross Kimbarovsky joins Jim Blasingame to reveal what reciprocity marketing is, and the four key elements, including a gift, content, don’t be pushy, and ask for feedback.
Mark Babbitt joins Jim Blasingame to reveal why you must be accountable to any negative reviews or other references by taking ownership and declaring your plan to remedy – even if it wasn’t your fault.
Mark Babbitt joins Jim Blasingame to report on some of the many great – and sometimes intimidating -- ways to communicate your marketing message today, and how to lessen the intimidation and get your strategy going.
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