Catherine Kaputa joins Jim Blasingame to report on how the Cousins Maine Lobster Company used a naming strategy that helped them not only get more business, but to also get noticed for PR purposes.

Catherine Kaputa joins Jim Blasingame to report on key success steps that Cousins Maine Lobster Company stayed focused on, which helped them to survive.

John Dini joins Jim Blasingame to report on the acquisition appetite of larger companies to acquire small firms, and the pressure Main Street is feeling from online giants like Amazon.

Jody Ordioni joins Jim Blasingame to encourage you to take your talent acquisition serious as a branding step, for an impact on future hire and getting customers to return.

Jody Ordioni joins Jim Blasingame to reveal that there is a facet of branding called talent branding that is associated with the caliber of people you’re looking for and the people customers meet.

Kathy Perry joins Jim Blasingame to report that you’re going to start seeing associated ads when searching for something on Facebook’s Marketplace.

Kathy Perry joins Jim Blasingame to report on how Google is modifying its ad platform for small businesses to include a customer landing page for those who don’t have a website.

Grant LeBoff joins Jim Blasingame to discuss the differences and similarities between customers in England and the U.S.

Grant LeBoff joins Jim Blasingame to discuss the purpose of your business as a way of connecting with customers, and ask whether it comes across when you go to market.

Bob Negen joins Jim Blasingame to reveal the power leadership plays in a business in focusing on customer-centered practices, instead of just managing for profit.