Stephen King joins Jim Blasingame to reveal two of the Four Core Data Driven decisions – when to fire clients and how to spend marketing budget – and how these can be managed more profitably by following the data.

Rob Levin joins Jim Blasingame to reveal some of the tips and best practices to create an email newsletter for marketing to a community of followers.

Rob Levin joins Jim Blasingame to reveal why you can’t trust social media communities with the big platforms, and why you should migrate those community members to your email marketing list.

Rob Levin joins Jim Blasingame to discuss the resiliency of email marketing, especially an email newsletter.

David Dawsey joins Jim Blasingame to reveal some of the creative steps to take with your team to narrow your list of possible business/product, etc., names down to the very best one.

David Dawsey joins Jim Blasingame to recommend several tips on how to find just the right name for your business element, including making it something unique that customers will remember.

David Dawsey joins Jim Blasingame to reveal some of the reasons you should name the offerings of your business, including service, as a way of growing your assets and differentiating your business.

Pam Danziger joins Jim Blasingame to encourage you to sell to millionaires, and to recognize that they are not likely to have giant mansions, but want nice things in them.

Pam Danziger joins Jim Blasingame to encourage you to market directly to millionaires, but to also recognize that while they want quality, they aren’t frivolous with their money.

Catherine Kaputa joins Jim Blasingame to report on how the Cousins Maine Lobster Company used a naming strategy that helped them not only get more business, but to also get noticed for PR purposes.