Adam Witty joins Jim Blasingame to reveal how to use PR and the media to help you promote your business, but only if you can work within their parameters.

Ruth King joins Jim Blasingame to discuss how creative marketing, and knowing what your customers want rather than need, will help your profit margin more than a loss leader strategy.

Robert Grede joins Jim Blasingame to reveal why each of us should focus on our personal brand as a lever for ourselves and our businesses.

Kristin Zhivago joins Jim Blasingame to reveal that digital marketing must be accomplished by all businesses, including small ones, and why this is the greatest challenge for Main Street businesses.

Kristin Zhivago joins Jim Blasingame to reveal that the greatest mistake small businesses make is to think they can presume what their customers expect from them.

Barbara Friedberg joins Jim Blasingame to discuss the challenges small retailers have in knowing how much technology to invest in to compete against the big tech retailers, like Amazon.

Bryan Mattimore joins Jim Blasingame to reveal how to use seemingly unrelated words to add strength to your brand naming strategy, to increase the impact and intuitiveness.

David Dawsey joins Jim Blasingame to reveal some of the creative steps to take with your team to narrow your list of possible business/product, etc., names down to the very best one.

David Dawsey joins Jim Blasingame to recommend several tips on how to find just the right name for your business element, including making it something unique that customers will remember.

David Dawsey joins Jim Blasingame to reveal some of the reasons you should name the offerings of your business, including service, as a way of growing your assets and differentiating your business.