Do you worry about the competition? In the Age of the Customer, an obsession with the competition can result in an unfortunate and dangerous condition Blasingame calls the "Customer? What Customer?... » More

For a small business to find success in The Age of the Customer, Naisbitt’s Razor must be at the heart of your business strategy: “The more high tech we have, the more high touch we will want.” » More

Small business survival in the post-analog, post-pandemic marketplace requires you to complete your business's digital transformation to stay relevant to your customers. » More

The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More

Your success in the New Regular, post-pandemic economy will be determined by how well you manage the intersection of the two binary codes: high tech AND high touch. » More

Business owners on Main Street are experiencing a New Normal because the coronavirus pandemic moved their cheese. If you plan to be in business in 2021, you'll need to make adjustments based on new... » More

Beyond what your small business customers need, there are things they also want. Your success depends on discovering what that is, deliver it, and charge for it. » More

For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More

For most of the 20th century, Americans enjoyed what Jim Blasingame calls The Golden Age of Customer Service. Sadly, based on recent research, it appears we're in the Plastic Age. » More

Remember Blasingame's Law of Difficult Customers and don't put your business in jeopardy by not charging customers what their level of service requires, whether it’s delivered to a customer who’s a... » More