Understanding customer feedback is key to the survival of your small business. JoAnna Brandi writes on how to interpret customer feedback and use it to enhance your customer service. » More

Customer service standards can make or break a business. Brad Huisken writes on working with your customers to maintain a profitable relationship. » More

Should your customers ever expect less that the highest quality service from your business? Bob Prosen address this question. » More

Does computerized customer services annoy you? Karen Post explains why there needs to be a balance between managing productivity and being efficient. » More

The current state of the economy hasn't made the jobs of salespeople any easier. Brad Huisken tells you how you can still have a positive effect on the customer. » More

How customers view your promotions is very important. Mark Mayberry gives you some examples of promotions that have turned him off. » More

Today we're consumers of many kinds of online content, including streaming audio and video. Jim Blasingame tells you how to make that content authentic. » More

With most stores offering the same products for roughly the same prices, you must find ways to attract customers to your store. Brad Huisken discusses some basic customer service tips. » More

Small Businesses can set themselves apart by the way they treat their customers. Mark Mayberry tells a story about just how important is it to make your customers feel special. » More

Your businesses' customer service can either come across as a "Shazzam" or "Nega-zam" moment. Mark Mayberry describes a few past moments where he has experienced both of these. » More