As a small business, you have only one differentiator: the positive personal experience the customer attributes directly and uniquely to your business. Which won't happen if your employees blow a v... » More

Jim Blasingame explains why the user-generated content is word-of-mouth on digital steroids. » More

Jim Blasingame shares ways to increase the depth of field of your customer photo. » More

Jim Blasingame offers four important lessons on customer expectations small businesses can learn from a destructive big business scenario that really happened. » More

Jim Blasingame reveals what customers want of businesses in The Age of the Customer, and what a small business must do to foster customer loyalty while potentially increasing profitability. » More

Small business expert Jim Blasingame explains the three steps to creating your own small business's success-sustaining Golden Age of Customer Service. » More

Brain Trust Members and frequent guests of The Small Business Advocate Show John Patterson and Chip Bell explains why sometimes the customer does know best. » More

Brain Trust members John Patterson and Chip Bell how the recent recession forever changed how customers interacted with businesses. » More

Small business expert explains why you should identify every customer as an asset to your company, no matter what they do. » More

Developer of The Woman’s Advantage® Group and The Woman’s Advantage® Mary Cantando offers five ways to ensure business owners secure their customers' loyalty. » More