Don't blame every negative thing in your business on the economy. To minimize this habit, become a better consumer of information and listen to customers.
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Customer Care
Are you caring for your customers in a personal way? Here is an example of excellent customer care from Mark Mayberry.
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Are you taking care of clients and asking for referrals? Joanne Black shares a personal story about why you should be.
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In this day and age, customers have access to data and information. They don't need a salesman for that. What they WANT is knowledge and wisdom, according to Dan Burrus.
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Customer stimulation is much more than selling and promotion, and it's your only way forward. Tom Asacker explains.
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Are you faking it? It's a bad idea for your sales team and for your customers. Brad Huisken gives some examples.
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Empathy is truly essential in effective marketing. Here are some tips to better understand your customers while marketing from Karen Post.
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Chances are your business offers a few products or services that are commodities. Dan Burrus tells us how to make those commodities stand out.
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How do you reach customer loyalty in your small business, whether marketing, sales, customer service, etc.? Just follow the yellow brick road.
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There is something that clearly sets humans apart from other fauna, sentience. Jim Blasingame discusses if we should deliver what customers want or sell commodities they need.
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