How do you motivate your ideal customer to take action? Josh Costell joins Jim Blasingame to reveal how to "advance or abandon" a prospect or customer by implementing a well-defined call to action to determine how invested the prospect is in your relationship.

Do you know how to qualify your ideal customer? Josh Costell joins Jim Blasingame to discuss how to identify and qualify your ideal customers by asking them what they want and value, and when you find that customer, how to ask them for referrals.

Do you know how to identify your ideal customer? Josh Costell joins Jim Blasingame to discuss why you should only be focusing on those prospects and customers who are suited for what you sell, the value you deliver and what you have to charge for it.

Can the experience we deliver to customers overcome a pricing premium? Peter Meyer joins Jim Blasingame to propose that delivering a customer experience that includes peace of mind and trust can go a long way to helping a small business maintain a premium pricing structure.

Jim Blasingame talks about why more than product or price, the reason more customers come back to do business with you is because of the experience they have with your small business.

How are customers different throughout the country? Jack Mitchell joins Jim Blasingame to talk about how customers are more similar than different and how to create an experience with each customer and even a relationship.

Are you getting the most out of your holiday cards? Sarah Petty joins Jim Blasingame to offer tips to emotionally connect with your customers with creative holiday cards, including ideas on how to personalize cards for your business.

Are you looking for a better way to connect with your best customers this holiday season? Sarah Petty joins Jim Blasingame with ideas to build emotional connections with your top customers during the holidays by making sure your gifts are unique, creative and, whenever possible, hand-delivered.

Grow your business by staying in touch with customers. Tom Asacker joins Jim Blasingame to discuss why as small businesses grow, they must stay connected with customers by continuing to ask them what they want.

What should be the correct motivations for starting a small business? Tom Asacker joins Jim Blasingame to say that the right reasons to start a small business should be less about following your passion and more about delivering what customers want.