What's your commitment to customer service look like? Richard Hooker joins Jim Blasingame to reveal the difference between customer service as a strategy as opposed to a tactic, and why one is a winner and the other not so much.

Why don't business say "thank you" any more? Richard Hooker joins Jim Blasingame to lament the state of customer service today and reveal the timeless power of loving up your customers.

How effective is your business's tribe? Jeff Zbar joins Jim Blasingame to reveal how to create a tribe for your business and connect with them as appropriate to get more business and make them your cheerleaders.

Can you make the transition from competitiveness to relevance? Rick Maurer joins Jim Blasingame to talk about why being competitive is no longer and advantage unless it's delivered with being relevant to customer expectations.

Are you delivering excellence to customers? Rick Maurer joins Jim Blasingame to report on how one company gave a clinic on how to anticipate the needs and expectations of its customers during a recent trip.

Should you treat all customers the same way? Sarah Petty joins Jim Blasingame to talk about why it's okay to not treat all customers the same way.

Does Taylor Swift know something you don't know? Sarah Petty joins Jim Blasingame to report on how a trip to a Taylor Swift concert taught this small business owner something about creating connections and an experience for customers.

Don't fear the big guys. Adam DeGraide joins Jim Blasingame to talk about how his company helps independent insurance agencies compete with the big firms and win, and how this approach works for all small businesses.

Price your products for relationships, not transactions. Mary Cantando joins Jim Blasingame to recommend a pricing strategy that will help you create long-term customer relationships, rather than just a transaction with customers.

Are you using creative approaches to pricing to get more business? Mary Cantando joins Jim Blasingame to talk about how to apply the creative process to develop pricing strategies that are relevant to your customers, not just your plans.