Are your employees all in? Chester Elton joins Jim Blasingame to explain that customers are looking for differentiation and that the "small things" are what make your business relevant, not just competitive, to customers.

The little things make a big difference. Chester Elton joins Jim Blasingame to explain that everyone in an organization is part of the sales team and each employee should have a business card, plus a story about a recent Chili's restaurant experience.

Do you know your customers? Really? Shelly Palmer joins Jim Blasingame to discuss decisions made by T-Mobile and how those have become good lessons for why small businesses should know who their customers are.

How this bank did extraordinary things in extraordinary circumstances. John Bradberry joins Jim Blasingame to report on how Hancock Bank provided a clinic on customer service when Hurricane Katrina hit the Gulf Coast.

Does your business have any customer barriers? Jim Blasingame reveals four lessons on removing barriers for customers based on mistakes made by a now defunct big business.

Maximum sales success is not possible today without a referral system. Joanne Black joins Jim Blasingame to talk about how getting in the door of prospects has changed and why referrals are more essential to successful selling than ever before.

When is the best time to ask a customer for a referral? Joanne Black joins Jim Blasingame to discuss how and when to ask customers and contacts for referrals, plus how to use social media as part of your referral strategy.

Do you know what your sales process is? Joanne Black joins Jim Blasingame to define the sales process and encourage you to identify the steps that make a successful sales process for your business.

How does your business look from a customer's eyes? Bob Fischer joins Jim Blasingame to recommend finding out what your business looks and sounds like from the customer's point of view, especially with regard to simplicity.

Service is different in Europe from America. John Stanton joins Jim Blasingame to report on how customer service differs from Europe to the U.S., and why the difference matters.