Category: Marketing, Branding, Advertising
Cause marketing is about building customer relationships. Bob Negen joins Jim Blasingame to reveal how cause marketing demonstrates your corporate values while promoting your business and growing customer relationships.
What is cause marketing and how can it work for your small business? Bob Negen joins Jim Blasingame to reveal how cause marketing works and how to use it to drive sales and help the community.
YouTube has new rules about posting your videos. Kathy Perry joins Jim Blasingame to report on new scrutiny by YouTube on how you post and identify videos on their platform.
Don't click on that email just because it's from a big business you know. Kathy Perry joins Jim Blasingame to warn of "Big Brand Hijacking" by malicious spammers who make you think the email is from an organization you trust.
Build your brand on what customers want, not what they need. Ken Tencer joins Jim Blasingame to innovate based on what customers are telling you they want by thinking of what they think about when they write a check to you.
Innovation leads to marketing which leads to revenue. Ken Tencer joins Jim Blasingame to encourage you to focus on innovation as a continuous management practice as a way to keep customers coming back.
More help for small businesses. Kristy Campbell joins Jim Blasingame to talk about new resources and opportunity for small businesses that Manta is making available, including an exciting marketing offer.
What small businesses can learn from presidential candidate brands. Catherine Kaputa joins Jim Blasingame to discuss the need for presidential candidates and small businesses to control their brand messages.
How are the presidential candidates handing their brand stories? Catherine Kaputa joins Jim Blasingame to compare how Brand Obama and Brand Romney are doing in controlling their brand message.
Your best source of marketing power may be your employees. Alan Maites joins Jim Blasingame to talk about how to maximize one of the greatest sources of marketing power, your employees.
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