Category: Marketing, Branding, Advertising
What should your website say and how quickly should it say it? Mary Cantando joins Jim Blasingame to talk about some of the key elements every website should deliver, including what you sell very prominently and quickly.
How to distribute a press release to the media and other outlets. Mary Cantando joins Jim Blasingame to reveal several ways to get your small business' press release distirbuted, including to the media and the Internet.
Don't underestimate the marketing value of a press release. Mary Cantando joins Jim Blasingame to talk about some of the many things you may be able to use as content for a press release about your small business.
Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.
How is 21st century branding different? Olalah Njenga joins Jim Blasingame to reveal how branding has evolved in the 21st century to include the relevance issues of engagement, responsiveness and being deliberate.
What is your brand "ding"? Olalah Njenga joins Jim Blasingame to encourage small businesses to think about what customers feel - the "ding" - about their experience with you as you tell your brand story.
Are you telling your brand story? Olalah Njenga joins Jim Blasingame to discuss why every business has a brand story and why every business must be in control of telling their brand story before someone else does.
Do you need a mobile app or a mobile site? Jon Wuebben joins Jim Blasingame to talk about executing a mobile strategy that could include a mobile app or a mobile site, and which is best for you.
When business is slow, it's the best time to improve yourself and your sales materials. Ilise Benun joins Jim Blasingame to encourage you to use slow periods to improve your sales materials and sales training, including proposals.
Make special offers to create urgency with customers. Ilise Benun joins Jim Blasingame to offer suggestions on how to get customers with the vacation attitude to take action when they're not otherwise inclined to consider your business.
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