Budgeting for marketing is more complicated these days. Alan Maites joins Jim Blasingame to talk about how to budget for traditional marketing as well as new media activity.

How technology is changing your marketing strategy. Alan Maites joins Jim Blasingame to talk about how the marketing effort of small businesses has to blend traditional marketing with new media technology.

Should your small business have a mobile app? Kathy Perry joins Jim Blasingame to explain the difference between a mobile site and a mobile app, and how to decide which one you should have.

Small businesses should understand the politics of social media. Kathy Perry joins Jim Blasingame to talk about the good and bad of policy changes by Google and Facebook as their goals may not fit your goals.

Google is changing local search. Kathy Perry joins Jim Blasingame to explain why Google has changed the rules on how small businesses use local search to require a Google+ account.

Are you considering Facebook ads? Zach Hoffman joins Jim Blasingame to explain how to create a marketing strategy for Facebook ads, including a Wall, where to direct prospects and how much to spend.

Should Facebook ads be part of your marketing strategy? Zach Hoffman joins Jim Blasingame to defend Facebook ads as a way to reach small business prospects, and to reveal what was behind GM pulling their ads just before the Facebook IPO.

What does social media have to do with the Tour de France? Jim Blasingame reveals what small businesses can learn from the Tour de France about having a social media strategy.

Make sure your branding information is intuitive for customers. Paul Casey joins Jim Blasingame to talk about making your brand information intuitive and easy for employees and customers to become brand advocates.

Some things about small business branding have changed. Paul Casey joins Jim Blasingame to reveal how technology and social media has changed your branding strategy, especially your personal brand.