How confident are you about your social media strategy? Chuck Martin joins Jim Blasingame to discuss recent research about how confident managers are about their companies' social media strategy. The news is not good.

Communicating as an expert is the key to your success, according to Diane DiResta, who joins Jim Blasingame to discuss why public speaking will become an increasingly important way to connect with customers.

Where we're going will be different from where we've been. Norm Brodsky and Jim Blasingame discuss how the next era in the marketplace will change and what small businesses will have to do to be competitive in this environment.

Want more sales for your small business, do more prospecting. Skip Miller joins Jim Blasingame to discuss proven tips and best practices for prospecting effectively, including a contest among the sales staff for the best "jerk" story at the end of the week.

Get your small business team more focused on the customer. Kristin Arnold talks with Jim Blasingame about how to get your team revitalized by focusing on the customer. They also talk about some important best practices for delivering more successful presentations.

What can American small business owners learn from their Irish brothers and sisters? John Stanton joins Jim Blasingame to talk about what he learned as he worked with Irish small businesses to compete with Big Box companies.

Having the right marketing message is critica, bvt you also have to make sure you're delivering it to the right people. Paul Casey joins Jim Blasingame to talk about how to identify your message to your profile customer, whether consumer or business.

How do you blend your brand strategy with your social media strategy? Karen talks with Jim Blasingame about how to incorporate both strategies so that they complement each other and prepare your business to be ready for what customers will demand in the future.

What is brand equity and how do you create it for your small business? Peter Meyer and Jim Blasingame discuss the balance sheet effect of how your small business is perceived in the marketplace, how to increase brand equity and what to do when a brand liability pops up. They also talk about using brand equity as a platform for growth.

How does co-opetition work for small business? Entrepreneur, Neal Harris, talks about his business with Jim Blasingame, and how he uses the concept of co-opetition to leverage the assets of other companies. He also explains how the fragrance industry works.