Category: Marketing, Branding, Advertising
How does technology impact our brands? Karen Post joins Jim Blasingame to discuss why the power of technology has an effect on how we leverage our brands, especially regarding social media.
Richard Rawson joins Jim Blasingame to report on the last Administaff Small Business Classic Champions Tour tournament. PGA golf tournaments are played by golfers who make a lot of money and sponsored by big companies, but the real winners are the local charities that get millions from money raised by the tournament.
The answers to your future success may be right in front of you, but you won't get out of your own way, says Ziad Khoury, as he tells Jim Blasingame. You may not need to spend more money to get more sales, you might just have to discover the opportunity your missing with existing customers.
Understanding the recent economic impact on the different generations is critical to the survival of your small business, says Jim Blasingame, as he identifies how the coming recovery will influence the way people do business with us.
How customers want to be reached and served will be different in the future, and Alan Maites explains to Jim Blasingame what that will look like, by revealing the "Five Cs" of customer connection. Alan also reveals a bonus sixth "C" at the end. This is really good stuff.
How will small businesses reach customers in the future? Kirk Cheyfitz and Jim Blasingame talk about this question and answer it by discussing the relevance of social media to your small business and how to blend this new community building activity with traditional marketing resources.
What does the future hold for small business success? Tom Asacker and Jim Blasingame talk about how opportunties are going to look different in the future for small businesses, including specific examples.
As the sponsor of the only PGA that celebrates small business and golf, Paul Sarvadi talks with Jim Blasingame about his tournament, the Administaff Small Business Classic, including how it began and how it is going.
What will it take to be successful in sales in the future? Jay Mincks talks with Jim Blasingame about how he is leading his sales and marketing teams to find success in the coming years, including focusing on the customer and building trust.
Success perspectives from a world-class entrepreneur. The Lifestyle Diva, Debbie Meyer, talks to Jim Blasingame about her life as a serial inventor and entrepreneur, including some wisdom for women who want to be entrepreneurs.
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