The words we use matter. What we say and how we say it matters, according to Ruth Sherman, who joins Jim Blasingame to talk about why it's important to learn how to use words that best convey what we want to accomplish.

Injecting humor into your marketing strategy is one of the best ways to convey a memorable message, according to Lois Geller, who joins Jim Blasingame with tips about how to do funny successfully.

What do the rest of us need to know about Generation Y?Donna Fenn joins Jim Blasingame to talk about what she has learned about this influential generation who are between 18 and 32 years old, as employees, customers and even as employers.

What can retailers expect from the upcoming holiday season? Pam Danziger joins Jim Blasingame to discuss what is likely to be in store for retailers as we close out the calendar year with the holidays.

How do you turn underwear into an entrepreneurial success? Lida Orzeck joins Jim Blasingame to talk about how she and her co-founder turned a birthday gift into an idea to produce and sell women's intimate apparel. Jim likes saying the name of their company, Hanky Panky,

Creating residual income - the work that keeps on giving is something Ruth King talks with Jim Blasingame about this, including several specific examples of how to set an income stream in place and just maintain it over time.

Email marketing has always been a great social media tool, reminds Eric Groves, as he joins Jim Blasingame to talk about the important ways to connect with customers using email, including online surveys.

How do small businesses bridge the gap between the excitement of online technologies and the traditional way of doing business face-to-face? Jonathan Treiber joins Jim Blasingame to talk about his personal and professional quest to get this combination right.

After 2009, what will the "new normal" look like for small business? Robert Levin joins Jim Blasingame to talk about the new marketplace landscape that is unfolding in front of our eyes and what small businesses must to do take advantage of these changes.

Adjusting to the power and challenges of new technologies is increasingly part of modern management. Alan Freedman joins Jim Blasingame to talk about how customers are adopting mobile technologies and what that will require of businesses that want to reach them.