Take a lesson from McDonald's founder, Ray Kroc, who said his company didn't sell food, it sold fuel. Jim Blasingame talks about why small businesses should understand how the competitive differentiation process really works the way Mr. Kroc did.

How does a small business stay in front of prospects and customers when the economy is slow and the budget is tight? Paula Lovell talks with Jim Blasingame about some low-cost, no-cost marketing tools, tips and best practices that will help you stay competitive.

Want to know how to acquire high quality prospects and grow sales with virtually no expense? Referrals. They're golden, according to Rob Jolles, who joins Jim Blasingame to discuss valuable tips and best practices to help you get more referrals from your existing customers.

You should think of social media options as another small business marketing tool, according to Brian Moran, who talks with Jim Blasingame about how to incorporate social media practices into your overall marketing strategy.

How technology has changed marketing forever. Online expert, Anita Rosen, joins Jim Blasingame to reveal many of the ways technology and the Internet has changed the way customers control our relationship with them, including how - and where - they want to be reached.

How does a Main Street small business stay connected with 21st century customers of all generations? Andrea Nierenberg joins Jim Blasingame to talk about serving and delivering information to the varied generations of customers that we now serve.

How will small business marketing be different after 2009? Bob Bly joins Jim Blasingame to talk about the state of connecting with prospects and turning them into customers, including the new ways customers want to connect with you.

What will the marketplace look like post-2009?The global marketplace is changing rapidly, and small busineses are having to change with it. Kirk Cheyfitz joins Jim Blasingame to talk about how 2009 is a transitional year between how we used to do business and how we'll do business from 2010 and beyond.

Do you know that your small business has an online reputation? Larry Weber joins Jim Blasingame to discuss the reality of the online media world where customers are free to publish and distribute whatever they want about your company. Your job is to give them more good things to say than bad things.

How does a small business earn customer loyalty to the level that sustains successful repeat sales? Tom Asacker joins Jim Blasingame to offer a number of valuable tips and best practices on how to make your customers think about you when they need what you sell and come back - and - tell their friends.