How do you find out when your customers move the goalposts? Bob talks with Jim about what he calls a "future audit" which is based on talking with your customers and employees about what customers want.

Are your employees happy at work? JoAnna and Jim talk about the ROI that can be achieved by helping your people enjoy their work because it creates one of the illusive elements in the 21st century marketplace, engagement.

Does your small business deliver outstanding customer care? Jeff Zbar talks about this with Jim Blasingame, small business expert and host of The Small Business Advocate Show.

How can you measure customer service? Mark Mayberry talks with Jim Blasingame about this and offers some ideas. They also talk about some good and bad examples of customer service.

What could be the reason for the increase in on line shopping this year? Valerie joins Jim to explain that part of the increase is the lack of quality customer service in stores -- including small businesses -- is driving more people to the Internet.

Have you found your business' sweet spot? Bob talks with Jim about what he calls the "super sweet spot" and how your business will be transformed when you get yours.

How do you get your team ready for the holiday rush? Michael has some ideas that he shares with Jim about how to make sure you and your team are ready for all the customers you've worked so hard to get.

Steve Martin joins Jim Blasingame to talk about what things you need to pay attention to in order to better serve your customers on the small business radio program, The Small Business Advocate Show.

Jack Mitchell taught us how to "hug" our customers. Now he joins Jim Blasingame to explain why, before you can love-up your customers, you have to first "hug" your people, and he talks about how to do that on the small business radio program, The Small Business Advocate Show.

Do you know which comes first in customer service -- employees or customers? Michael talks with Jim about this and his ideas could change the way you think about your business.