Are you maximizing your ability to connect with prospects and customers later through marketing campaigns? Lois and Jim talk about why you should be collecting contact information about the people you meet and what to do with that information once you've asked permission to use it.

How can we get customers to come back to our small businesses? We have to show them we care about what they want and Michael talks with Jim about how to do that.

Do you believe you're no more than 6 people away from anyone else in the world? JoAnna does and she and Jim talk about the importance of building relationships in accomplishing success in business and in life.

Are you tracking the sales activity of your sales staff and projecting the likelihood that a prospect will become a customer? Geary and Jim talk about why you must be tracking prospect development and customer relationships if you want to survive in the 21st century.

Good customer care often simply requires common sense, and Mark Mayberry talks with Jim Blasingame about how to train for common sense.

Our customers are 21st century shoppers, and JoAnna and Jim talk about how to make sure we're taking care of this very savvy and very important group of people.

Difficult customers are often a problem for our small businesses, but how often are we part of that problem? Dave talks with Jim about why it's good business to invest a little extra in these unique prospects and customers.

Creating profit in our small businesses is a very important goal and Bob joins Jim to talk about how to be more profitable.

With virtually all the things we sell being commodities, the only way for small businesses to differentiate themselves from the competition is in the way they serve customers. Jack Michell talks with Jim Blasingameabout how to deliver world-class customer service on the small business radio program, The Small Business Advocate Show.

When there is a customer complaint, it's best to handle it immediately. Bev talks with Jim about a real-life case she experienced and how not to handle a customer complaint or concern. <br></["br"]>