Avoid grief by asking customers what they want. Tom Asacker joins Jim Blasingame to encourage staying connected to customers and their expectations as a way to avoid the grief of business failure.

What are your emotions about dealing with the new normal for the marketplace? Tom Asacker joins Jim Blasingame to talk about what it looks like when small business owners feel the five stages of grief over the new normal?

What does the "ding" in your branding sound like to customers? Jim Blasingame to talk about the customer half of your brand effort, including the different ways customers hear the "ding" in your branding.

When a customer leaves, how do you handle the goodbye? Jeff Zbar joins Jim Blasingame to offer tips for how to handle the end of a customer relationship in order to keep the door open for the future.

It hurts when you lose a customer. Jeff Zbar joins Jim Blasingame to talk about some of the ways to handle the emotional impact of losing a customer and how to turn it into an opportunity.

Why do some big businesses mistreat small business vendors? David Gebler joins Jim Blasingame to discuss the damage that is done when trust breaks down when big businesses behave badly with their small business vendors.

The price war is over and small business lost. Chuck Hood joins Jim Blasingame to discuss how small business can compete against Wal-Mart on quality, value and personal relationships, but not on price.

Lead change by keeping in touch with customers and letting go of traditional thinking. Jason Jennings joins Jim Blasingame to reveal how to reinvent your business by leading change and staying ahead of customer expectations.

Influence customers by putting yourself in their shoes. Rick Maurer joins Jim Blasingame to reveal how to influence customers by focusing on their concerns and opportunities, not your products.

Business plans should include customer representation. Rick Maurer joins Jim Blasingame to discuss why the best companies include customer interests in their planning process.