Your employees are your face and voice to customers. Jane Jordan-Meier joins Jim Blasingame to discuss why you should empower employees, and also use social media, to help defuse a crisis or any negative PR.

How can customer satisfaction be turned into marketing? Rob Levin joins Jim Blasingame to talk about different ways of thinking about small business marketing, including customer testimonials.

Are your customers loyal because of your prices or your expertise? Jeff Zbar joins Jim Blasingame to discuss how to differentiate your business and foster customer loyalty through your unique industry expertise.

Customers want to know about a business's values. Peter Meyer joins Jim Blasingame to introduce the concept of mental aroma as a way to perfect conversations with customers.

Your success is inside the heads of your customers. Peter Meyer joins Jim Blasingame to talk about the process of perfecting customer conversations by practicing the timeless fundamental of listening to them.

Are you prefecting conversations with customers? Peter Meyer joins Jim Blasingame to explain that you can perfect conversations with customers by emphasizing the strengths of your intangibles, not tangibles, like products.

Your mobile strategy will be defined by customer expectations. Mike Pugh joins Jim Blasingame to report the growing use of smartphones and business apps as a mobile alternative to laptops.

Should you be tracking customer conversations on social media? Ramon Ray joins Jim Blasingame to discuss Social CRM, the new platforms that help you track customer comments on social media.

Are you practicing 21st century customer service? Ramon Ray joins Jim Blasingame to discuss one of the elements of 21st century customer service as it will be discussed at Ramon's Small Business Tech Summit.

Don't let employees talk badly about customers. Barbara Burke joins Jim Blasingame to explain that negative comments about customers can find its way into customer interaction, which is unacceptable.