How can imagining your customers without their clothes help your marketing? Danny Iny joins Jim Blasingame to reveal the steps of Naked Marketing, which is seeing your customer expectations in their most basic, uncluttered form.

Do you think about customer service in transaction terms? Ed Abel joins Jim Blasingame to talk about why the only way to deliver excellent customer service is to think about the solution in terms of a relationship with the customer, not a transaction.

What is the best way to express appreciation to customers? Ed Abel joins Jim Blasingame to talk about some of the specific ways to train employees - and owners - how to properly and effectively express and show gratitude to customers for their business.

Why do small businesses make customer service so difficult? Ed Abel joins Jim Blasingame to talk about why too many small businesses actually think they're really good at customer service - but that's not what their customers would say.

Do your customers know all the things your business offers? Ruth King joins Jim Blasingame to talk about staying top-of-mind with customers by making sure they know all the products and services you offer.

What causes a small business to lose a customer? Ruth King joins Jim Blasingame to reveal some of the reasons customers don't come back to your small business, and they're all self-imposed.

Follow Apple's five steps to sales success. Carmine Gallo joins Jim Blasingame to reveal the 5 steps of customer service used in Apple stores and why you should adopt them in your small business.

What do Apple stores have that your small business doesn't? Carmine Gallo joins Jim Blasingame to identify some of the reasons Apple stores are successful when other technology retailers are going out of business?

Are you touching your business customers in personal ways? Mary Cantando joins Jim Blasingame to offer ideas on how to connect with business prospects and customers in ways that touch them on a personal values level.

Write notes - get more business. Mary Cantando joins Jim Blasingame to encourage you to look for reasons to periodically send hand-written notes to customers, including ideas on how to pull this off.