Could offering a discount put you out of business? Sarah Petty joins Jim Blasingame to discuss how a number of best practices for getting new customers and keeping existing ones without becoming a slave to discounting.

Want to have customers you can't run off? Jeff Zbar joins Jim Blasingame to discuss how you can use technology to remember high-touch things about customers.

Getting to the heart of a customer problem is the right thing to do. Rob Jolles joins Jim Blasingame to discuss how and why sales people should ask customers questions about their business challenges.

Are you reluctant to ask customers the hard questions about their business? Rob Jolles joins Jim Blasingame to explain why trusted business advisors must ask customers the difficult questions to get to the source of their problems.

A positive leader trains employees to become positive leaders. JoAnna Brandi joins Jim Blasingame to discuss how the positive attitude of your employees helps create a positive connection with customers and makes them want to come back.

To have customers you can’t run off, help your customers help their customers. Pam Harper joins Jim Blasingame to discuss how to think of innovation as a way to help your customers serve their customers better.

The value of customer relationships to sales has never been higher. Mary Cantando joins Jim Blasingame to discuss how to increase sales by focusing on customer relationships and customization.

Who defines your competitive advantage? Kirk Cheyftiz joins Jim Blasingame to reveal that the best place to find evidence of your business's competitive advantage is in the stories your own customers tell about you.

How do you leverage your business's competitive advantage? Tom Anastasi joins Jim Blasingame to discuss how to use customer testimonials, ad frequency, and a targeted ad campaign to reach your profile customers.

How do you know if your advertising will be effective? Tom Anastasi joins Jim Blasingame to discuss how a small business can use big business focus group practices to identify the most effective advertisement plans.