Terri Maxwell joins Jim Blasingame to reveal the power of telling stories that focus on your thought-leadership capability as an expert in your industry, and distributing that in your digital marketing strategy.

Ramon Ray joins Jim Blasingame to reveal that professional sports arenas and events focus on more than the game, including a full experience for fans, which is an excellent example for small businesses to emulate.

Bob Negen joins Jim Blasingame to remind small businesses, especially retailers, that “buy local” and Small Business Saturday will not save you from failing to meet the evolving expectations of 21st century customers.

Bob Negen joins Jim Blasingame to discuss the fact that while there’s nothing wrong with the shop local movement, small businesses can’t rely on that sentiment, and must earn every dollar of business every day.

Chris Bishop joins Jim Blasingame to reveal how you can make your offering augmented reality ready, in order to educate customer visitors who are “just looking.”

Rick Mathieson joins Jim Blasingame to reveal that Google’s SEO parameters are changing rapidly, and three key areas are critical: brand signal, GDPR and the fact that Amazon is increasingly a search engine with their own SEO parameters.

Rick Mathieson joins Jim Blasingame to reveal how marketing metrics will change to the degree that in the future you won’t wonder what’s working and what isn’t, or what your next step should be.

Adam Witty joins Jim Blasingame to reveal some of the pillars of a successful business brand, including a 21st century lead-generating strategy, and talking with customers with your authentic voice.

Adam Witty joins Jim Blasingame to discuss how small business owners can increase their brand power by developing a strategy and content around their subject-matter expertise.

Jeff Zbar joins Jim Blasingame to reveal why we should always be checking our offerings against what’s expected by customers and if any new expectation is something we should consider.