Category: Marketing, Branding, Advertising
Pam Danziger joins Jim Blasingame to report that luxury shoppers are not only coming more and more from younger generations, you need to know how they’ve disrupted the affluent buyer landscape.
Pam Danziger joins Jim Blasingame to report on how to not miss the opportunity to sell to the more affluent set of Gen Y, called HENRYs, high earners, not rich yet.
Bob Negen joins Jim Blasingame to remind small businesses, especially retailers, that “buy local” and Small Business Saturday will not save you from failing to meet the evolving expectations of 21st century customers.
Bob Negen joins Jim Blasingame to discuss the fact that while there’s nothing wrong with the shop local movement, small businesses can’t rely on that sentiment, and must earn every dollar of business every day.
Chris Bishop joins Jim Blasingame to reveal how you can make your offering augmented reality ready, in order to educate customer visitors who are “just looking.”
Rick Mathieson joins Jim Blasingame to reveal that Google’s SEO parameters are changing rapidly, and three key areas are critical: brand signal, GDPR and the fact that Amazon is increasingly a search engine with their own SEO parameters.
Rick Mathieson joins Jim Blasingame to reveal how marketing metrics will change to the degree that in the future you won’t wonder what’s working and what isn’t, or what your next step should be.
Ross Kimbarovsky joins Jim Blasingame to reveal how you can improve the experience of customers on your online platforms by adding new tech capability like chatbots.
Ross Kimbarovsky joins Jim Blasingame to encourage the renewed focus on establishing a strong brand identity, including consistent presentation of logos, colors and styles across your marketing presentation.
Kathy Perry joins Jim Blasingame to report on how research by Snapchat discovered whether social media is making people happy, plus how Facebook’s recent security measures is making advertisers leave.
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