Category: Marketing, Branding, Advertising
Kathy Perry joins Jim Blasingame to discuss how Instagram cut steps out of impression purchases to drive e-commerce opportunity for their advertisers.
Jay Baer joins Jim Blasingame to reveal that half of word-of-mouth is still being conducted by direct, face-to-face or voice contact. Plus the potential rewards and dangers of associating your marketing with controversial issues.
Jay Baer joins Jim Blasingame to introduce the concept of talk triggers in a powerful association with the 10 thousand-year-old fundamental, word-of-mouth.
Robert Bly joins Jim Blasingame to reveal what video viewers like these days, including which is more important: to have high production value or just get your video done and posted.
Robert Bly joins Jim Blasingame to reveal how video, as a way to put your best foot forward with prospects and customers, continues to deliver and pay off.
Pam Danziger joins Jim Blasingame to report that luxury shoppers are not only coming more and more from younger generations, you need to know how they’ve disrupted the affluent buyer landscape.
Pam Danziger joins Jim Blasingame to report on how to not miss the opportunity to sell to the more affluent set of Gen Y, called HENRYs, high earners, not rich yet.
Alan See joins Jim Blasingame to reveal the financial damage that accrues when you allow customers to become disengaged, not because they don’t like you, but because you allowed your business to become irrelevant.
Alan See joins Jim Blasingame to report on new research that shows the efficiency and profitability of making sure you’re marketing is aligned with customer expectations.
Ed Harrington joins Jim Blasingame to reveal the three Ps that you must incorporate in the selling of your new concept or product, including premise, promise and proof.
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