Category: Marketing, Branding, Advertising
Sean Doyle joins Jim Blasingame to reveal the concept of a “net-promoter” score, how Amazon ranks, and what you have to do to compete on that metric.
Sean Doyle joins Jim Blasingame to offer suggestions on how to structure your business and strategy so you can survive and thrive as the big tech competitors pursue their strategies.
Ilise Benun joins Jim Blasingame to discuss how to approach a connection on LinkedIn with a sales pitch, and how not to do it.
Jay Baer joins Jim Blasingame to reveal that half of word-of-mouth is still being conducted by direct, face-to-face or voice contact. Plus the potential rewards and dangers of associating your marketing with controversial issues.
Jay Baer joins Jim Blasingame to introduce the concept of talk triggers in a powerful association with the 10 thousand-year-old fundamental, word-of-mouth.
Kathy Perry joins Jim Blasingame to report on two video options – Premiere and Live – offered by Facebook, help you decide when to use each one, and that both maintain that patented creepy Facebook experience.
Ken Rutsky joins Jim Blasingame to reveal some of the things you have to do to reach savvy customers who already know almost as much as you.
Ken Rutsky joins Jim Blasingame to reveal that B2B selling has been turned upside-down and the customer has ruled you in or out before you know they exist.
Pamela Danziger joins Jim Blasingame to discuss how to take advantage of some of the global trends in behavior by the affluent, including how they want to be treated when they shop, whether online or in person.
Pamela Danziger joins Jim Blasingame to report that the affluent are increasingly concerned about being safe on their own properties, plus opportunities to offer bespoke services to them.
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