Ed Harrington joins Jim Blasingame to reveal the many touch points involved in getting customers to be attracted to your new idea or product.

Matt Holt joins Jim Blasingame to reveal that while there has been significant changes in the book publishing industry, authors now and have always been required to market their own books.

Pam Danziger joins Jim Blasingame to reveal the high margin opportunity possible with HENRYs – high earners, not rich yet – and what you have to do to attract them to your business.

Tom Anastasi joins Jim Blasingame to discuss how to conduct a focus group to determine small and large decisions, plus whether you should get a professional to help you.

Tom Anastasi joins Jim Blasingame to reveal what a focus group is, how it works, and how a small business can use one for their benefit in making key decisions.

Kathy Perry joins Jim Blasingame to report on how to use a piece of technology, called a beacon, and connect it to Google software to ping prospects who travel nearby.

Kathy Perry joins Jim Blasingame to suggest some different ways to express your social media marketing message.

Kathy Perry joins Jim Blasingame to report on how LinkedIn is helping users share content with others in more ways, including hashtags and attachments.

Cheryl Einhorn joins Jim Blasingame to establish that trust is the oxygen that powers every transaction and relationship, and once established, how to build it.

Matt Holt joins Jim Blasingame to reveal that while there has been significant changes in the book publishing industry, authors now and have always been required to market their own books.