What can political candidates teach us about customer profiles? Josh Costell joins Jim Blasingame to talk about how small businesses can take a lesson from politicians including the futility of pursuing customers who are never going to buy from you.

Have you asked your customers which communication technology they prefer? Beverly Inman-Ebel joins Jim Blasingame to encourage you to talk with customers about which communication they prefer you use to stay connected with them.

Prospecting for customers in the 21st century. Mike Weinberg joins Jim Blasingame to talk about how businesses have to adjust to the new marketplace when prospecting for customers.

Are you telling your customers stories. Mike Weinberg joins Jim Blasingame to talk about the best ways to connect and communicate with prospects and customers, especially the value of selling by storytelling.

Why relevance is trumping competitiveness. Jaynie Smith joins Jim Blasingame to discuss the competitive advantage of delivering on values that are relevant to your customers.

Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.

What are the keys to face-to-face communication? Darlene Price joins Jim Blasingame to reveal the keys to successful face-to-face communication, including being authentic and knowing your audience.

Are you ready for a new class of prospect? Jim Blasingame reveals a new kind of influencer to your business he calls "users," who he says are also a new class of prospect you should get to know.

Now is the time to qualify suspects as real prospects or not. Skip Miller joins Jim Blasingame to talk about how to stop letting suspects who are not going to become customers prevent you from meeting your sales budget.

How do you instill a sense of urgency during summer prospecting? Skip Miller joins Jim Blasingame with tips and best practices on how to get customers to talk with you about how they use your products so you can move the sales cycle along.