Category: Sales, Sales Management
How to Succeed? Pretend all your customers are women. Mary Lou Quinlan joins Jim Blasingame to talk about how much influence women have on most buying decisions, and why your small business should take this fact into consideration when doing marketing planning.
Would you like to be able to sell more of your products online? Patrick Byrne joins Jim Blasingame to talk about how Overstock.com helps small businesses get their products in front of more global customers.
Sharon Drew Morgan talks to Jim Blasingame about why buyers can buy and sellers can't sell and what to do about it.
How can you have business growth without discounting? Bob Negen joins Jim Blasingame to talk about how to grow your business without discounting your main product or service by giving your customers things that are low or no cost to you, but high value to customers.
How does a small business maximize its "special sauce"? Eric Karjaluoto joins Jim Blasingame to discuss why small businesses should recognize that their "special sauce" is in the fact that what they do is not for everyone, just those who want that "sauce," and to be sure to charge enough for it.
How do you sell value with courage and creativity? Josh Costell joins Jim Blasingame to talk about how to have the courage to be creative as you prospect and close customers, even though you're afraid you'll lose the business if you don't discount.
Can you really grow your small business when the economy is weak? Bob Phibbs joins Jim Blasingame to show you how you can grow your business even when the media is telling everyone how bad things are.
Why is it now more important than ever to get closer to customers? Beverly Inman-Ebel joins Jim Blasingame to discuss tips and best practices for making sure your customers always know that they - and what's important to them - are always on your mind.
What is the future of small business retail? Do the travails of big box retailers have to negatively impact Main Street small businesses? Darlene Quinn joins Jim Blasingame to reveal why the big boxes are on the ropes and they discuss how small companies can learn from those failing national brands.
Revealing what he considers to be the 21st century small business "Silver Bullet," Jim Blasingame talks about why identifying, building, maintaining and servicing communities is a key competitive advantage every small businesses has.
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