Ken Tencer joins Jim Blasingame to reveal the concept of developing customer personas to help you make sure you’re focusing on the right kind of prospect.

Ken Tencer joins Jim Blasingame to reveal that whatever your company should be doing tomorrow, or next year is 100% knowable, and is in the heads of your customers, but you have to go get it.

Alan See joins Jim Blasingame to reveal that cadence, character, and call out are three terms to keep in mind when executing your marketing strategy.

Bryan Mattimore joins Jim Blasingame to reveal the innovation and creativity customers are demanding – without realizing it – as they continue to modify their expectations, empowered by technology.

Bryan Mattimore joins Jim Blasingame to reveal how customers will require your most creative influence in strategic planning, because of their fast-evolving expectations.

Chip Bell joins Jim Blasingame to explain why front line employees have to be trained to be customer scouts to bring back the perceived expectations of customers.

Chip Bell joins Jim Blasingame to reveal that as much as you work on strategies and facts and figures to get customers to buy from you, they’re basing their decision on perception, not fact.

Dario Ambrosini joins Jim Blasingame to reveal what the “on-demand customer” looks like, what they’re expectations are, and how to serve them.

Shawn Murphy joins Jim Blasingame to reveal how to check your business model to make sure it’s delivering value to your stakeholders, especially customers.

Shawn Murphy joins Jim Blasingame to identify the four elements of value, including function, emotion, life, and social, and emphasize that only one is physical.