Steven Gaffney joins Jim Blasingame to reveal that taking past results from customers for granted, instead of constantly checking your position with them, is the quickest way to go out of business.

Thomas Barta joins Jim Blasingame to reveal the best leadership practices, in conjunction with marketing, to identify and deliver value to customers.

David Hoffeld joins Jim Blasingame to reveal how to use the concept of reciprocity to create a higher quality prospecting strategy.

John Stanton joins Jim Blasingame to reveal that the words we use to talk to customers are important, including saying “Thank you” or “It’s my pleasure” instead of “no problem.”

John Stanton joins Jim Blasingame to reveal how small businesses can level the playing field against much greater competitors, without spending any money.

Steve Martin joins Jim Blasingame to reveal that if you aren’t aligning your marketing efforts with the 21st century expectations of customers, you’re not going to make it.

Steve Martin joins Jim Blasingame to reveal that the next economic wave could create local shifts in opportunity, but you have to be prepared to identify them and take advantage.

Arky Ciancutti joins Jim Blasingame to reveal that by our analog nature, we’re always going to value trust, which makes it a business best practice.

Arky Ciancutti joins Jim Blasingame to reveal why being specific in your language about performance, is required to build trust quickly and sustain it over a long period.

Arky Ciancutti joins Jim Blasingame to differentiate between how the West builds trust quickly, and why quicker is better, as opposed to other societies that take longer.