Do you differentiate between a transaction and a relationship? Ken Gronbach joins Jim Blasingame to relate two customer care experiences he had - one very bad and one very good. Which one will he do business with again?

Why would a customer come back to your small business? Celebrating Customer Care Week, Jim Blasingame reminds you that customers come back for the way you make them feel, not because of your products or price.

The Insperity Championship is 8 years old. Paul Sarvadi joins Jim Blasingame to report on the name change of the Insperity Championship and what this PGA Champions tournament has meant to local charities.

When is it okay for an employee to break your rules? Adrian Ott joins Jim Blasingame to celebrate Customer Service Week by recommending you allow employees to break company rules and even lose money, it if saves a customer relationship.

What if what's good for your business isn't good for customers? Adrian Ott joins Jim Blasingame to celebrate Customer Service Week by reminding us that your company policies might be hurting business.

Do you have personal relationships with your customers? Jack Mitchell joins Jim Blasingame to discuss why your success is directly proportional to how well you develop and are devoted to quality customer relationships.

Don’t fall in love with how your deliver your product or service. Rick Smith joins Jim Blasingame to discuss why you must find different ways to deliver what you sell to foster customer and vendor loyalty.

What are the new 21st century customer expectations? Ranjith Kumaran joins Jim Blasingame to discuss lessons learned from starting and growing his business, especially in online marketing and customer service.

What are you doing to encourage customer loyalty? Ranjith Kumaran joins Jim Blasingame to discuss the success of customer loyalty programs and the innovative programs available for small businesses.

Maximize sales by maximizing compensation and recognition. Skip Miller joins Jim Blasingame to reveal Step 3 in maximizing Q4 sales: Beef up recognition and compensation for sales and service teams.