What does the post-recession customer want? Terry Barber joins Jim Blasingame to talk about how customers are behaving in the 2nd decade of the 21st century, including demanding the companies they do business with to be authentic and deliver on their marketing message.

How can a guarantee lead to higher prices and margins? Peter Meyer joins Jim Blasingame to offer tips on how to use a guarantee program to increase sales revenue, unit prices and therefore, higher gross margins.

Ed Abel joins Jim Blasingame to talk about why you should evaluate your small business’ performance when considering whether to “fire” a customer, including your AR performance and customer communication.

Should you fire under-performing customers? Ed Abel joins Jim Blasingame to discuss “December cleaning” your business, including how and when to talk with customers who are not performing.

Karen Cortell Reisman joins Jim Blasingame to reveal how creating a great company culture will make customers want to come back, including employees that feel important and appreciated.

Do your promotions and people differentiate you? Charlie Fewell joins Jim Blasingame to talk about incentives as promotions for customers and employees and training your people to have a caring attitude to help customers pick you.

Do your products and processes differentiate you? Charlie Fewell joins Jim Blasingame to talk about evaluating your products and processes to better serve your customers and to know why they picked you, including asking why.

Why do customers choose you? Charlie Fewell joins Jim Blasingame to discuss the importance of knowing why your customers choose you, and they touch on the 4 areas that need to be looked at: Product, Processes, Promotions, and People.

Getting new customers from referrals is about one-third the cost of finding new customers from other sources. Joseph Jaffe joins Jim Blasingame to talk about the efficiency of gaining referrals from existing customers, plus maintaining customer relationships through online technology.

Customers not only want good value, but also peace of mind. Joseph Jaffe joins Jim Blasingame to talk about the customer service advantage small business has over large business, plus how to automate customer service to “Wow” your customers.