How do you stay relevant in The Age of the Customer™? Pam Harper joins Jim Blasingame to talk about reinventing your small business by thinking strategically about trends in communicating and developing communities for your customers.

Are you in danger of becoming irrelevant? Jim Blasingame tells a story about how in one moment, one company practiced The Age of the Customer™ sales strategy and another became irrelevant and never knew it.

What is the ROI of personal character? Michael Stallard joins Jim Blasingame to discuss why customers connect with those with compatible values, plus the power of asking, “What can I do to help you?”

Are you meeting your customers' emotional needs? Don Cooper joins Jim Blasingame to reveal the 7 emotional needs of every customer and how to meet those needs and appreciate customers, and always, always say "thank you."

Why isn't it enough just to deliver products well? Don Cooper joins Jim Blasingame to discuss why more than just delivering the best goods, services and value to customers, you also have to connect with them on an emotional level, too.

Are you connecting with customers on their emotional level? Tom Asacker joins Jim Blasingame to discuss the real reason customer do business with you - and return - is not products of their emotional connection with you.

How do you reach your customers as a wordsmith? Jim Blasingame talks about being authentic through the written word to deliver your voice, your vision, and your values to your customers to differentiate you from the rest.

Creating customer advocates requires perpetual training and leadership. Charlie Fewell joins Jim Blasingame to discuss how to specifically define the results you want in any customer interaction and train your employees how to accomplish these expectations.

Are you measuring customer experience performance? Charlie Fewell joins Jim Blasingame to discuss how to measure whether you’re exceeding your customer’s expectations by mapping their entire experience, from greeting to technology.

Everything you sell is a commodity – even your basic service. Charlie Fewell joins Jim Blasingame to discuss why you should focus the measurement of your company's performance based on the value delivered that creates loyal, returning customers.