Make sure customers are the heroes of your stories. Don Cooper joins Jim Blasingame to reveal some of the rules of telling customers stories, including how to make them the hero in your story while you're the narrator.

Do you sell features and benefits or tell stories? Don Cooper joins Jim Blasingame to reveal that telling prospects and customers stories is more powerful and effective than just reciting your features and benefits.

How well are you adopting Internet solutions? Jim Blasingame reports on the progress of the virtual marketplace, plus how well small businesses are executing online strategies.

Whether customer confidence is up or down, you still have to sell. Thomas La Vecchia joins Jim Blasingame to talk about what your business has to do to stay in business regardless of what's going on in the economy.

Do you know what motivates any particular customer? Thomas La Vecchia joins Jim Blasingame to reveal the four elements of his "X-Factor" approach to connecting with customers, including people, products, processes and price.

The best way to keep a customer is to become their partner. Steve Martin joins Jim Blasingame to discuss how to stay close to customers if the economy is softening, and find out how you can do more than serve them, but become a vendor partner.

How much are you using the Internet to drive sales? Philippa Gamse joins Jim Blasingame to discuss the different ways businesses can use Internet resources to drive sales, but also for other tasks, such as procurement, etc.

Step into your power as a speaker. Ruth Sherman joins Jim Blasingame to reveal how the best speakers "step into their power" and deliver excellent messages with energy and passion.

What does a speaker's body language say to the audience? Ruth Sherman joins Jim Blasingame to reveal why the body language of a speaker conveys information - positive or not so much - to his or her audience.

Maximum sales success is not possible today without a referral system. Joanne Black joins Jim Blasingame to talk about how getting in the door of prospects has changed and why referrals are more essential to successful selling than ever before.