Category: The Age of the Customer®
Cliff Ennico joins Jim Blasingame to reveal that failing to know who your profile customer is, and what their expectations are, is one of the greatest threats to business survival.
Wally Bock joins Jim Blasingame to review the book, “Winning Well,” by Karin Hurt and David Nye, which is about how to be successful and still recognize the human factor in business.
Julie Cottineau joins Jim Blasingame to reveal that identifying and telling their brand story is different for women and men.
Julie Cottineau joins Jim Blasingame to reveal that branding today is about storytelling, and your brand must include the twist you can put on your brand’s story.
Tim Berry joins Jim Blasingame to reveal how his company used existing customers to do annual market research so they stayed relevant to their customer expectations.
Tim Berry joins Jim Blasingame to reveal that the customer expectations your market research should look for should include a 360 view, not just those that are products and service.
Tim Berry joins Jim Blasingame to recommend that your business plan should be updated regularly with a fresh look at the new expectations of your customers.
Jim Blasingame reveals four reasons why you should find ways to deliver what your customers want and let someone else deliver what they need.
Pam Danziger joins Jim Blasingame to launch her new book, “Shops that Pop,” that reveals how to find Main Street retail success in The Age of the Customer.
Bill Wooditch joins Jim Blasingame to reveal why salespeople should be focused more on thinking about prospecting before they react and take action that could burn a bridge.
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