Category: The Age of the Customer®
Jim Blasingame reveals the parallel universes of the Age of the Seller and The Age of the Customer, how the former is being replaces by the latter, and how that is impacting your business.
Ilise Benun joins Jim Blasingame to reveal the four ways to structure your content marketing strategy around, including being a problem solver, tipster, reporter and critic.
Zain Raj joins Jim Blasingame to ask the question of what level of commitment do customers have with your brand and business, is it a habit, a routine or a ritual.
Zain Raj joins Jim Blasingame to reveal that branding has changed from a passive message-driven activity to one that requires constant active and aggressive steps to stay in front of customers.
Tom Asacker joins Jim Blasingame to talk about the power of giving employees the authority to made adjustments in service to address the feelings of customers.
Tom Asacker joins Jim Blasingame to talk about how customers’ feelings should be included in your attempts to serve them.
Gary Sirak joins Jim Blasingame to talk about the origins of the idea for his new book about the diminishing of the American Dream.
Bob Negen joins Jim Blasingame to talk about why you have to train salespeople to probe customers to identify where they are on their purchase decision journey.
Joanna Black joins Jim Blasingame to reveal why getting quality referrals is a lot like being a sales detective.
Joanne Black joins Jim Blasingame to reveal some of the best practices to use to transition from poor prospecting practices to quality practices that produce more referrals.
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